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Research papers

GFK behavior scan

The dilemma of ceteris-paribus-tests and decisions is demonstrated. The classical solution, the regional test market, offers only unsatisfactory results. The requirements of a timely instrument, which can test the total marketing-mix, are more...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Wolfgang Twardawa, Peter Missner
Company: GfK
June 15, 1987
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Citation

Twardawa and Missner (1987a, June 15). GFK behavior scan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gfk-behavior-scan-